The Vanaspati ghee (hydrogenated vegetable oil) and edible oils businesses of Jhunjhunwala Vanaspati Ltd are marketed under the brand name ‘Jhoola’.

The Company today has a strong and extensive distribution network across India, built over the years, which is its major strength. With its distributors, 17 depots, sales points and over 100 sales staff the company also has penetration with a large number of retailers. Special emphasis is laid in production of retail packs, packaging and quality for customers of all facets.

The Company created manufacturing facility by acquired one unit in Rajasthan for production of mustard oil and with its joint venture in Sri Lanka for production of Vanaspati ghee. This has helped the company to increase its production and reach out new markets and customers in North and West India.

The Company hopes to grow its consumer base and product portfolio with new alliances and acquisitions.

JVL markets its products across the country under a well recognised and established brand name 'Jhoola'.